Wednesday 11 April 2012

Nicki Minaj's Marketing in South Africa

Nicki Minaj is expected to perform in numerous venues for her South African leg of her Pink Friday tour. Nicki Minaj has been the most outstanding and followed female Hip-Hop and pop artist for the past two years. She has dominated our Tv screens with her colourful music videos and her controversial lyrics which has made her stand out from the rest. With her new album released on the 2 of April 2012 the queen of hip-hop has managed to sell 118,849 copies on her albums first week of release http://www.hiphoplead.com/news/nicki-minaj-pink-friday-roman-reloaded-album-first-week-sales/.

(Nicki Minaj in her new music video-source: hiphoplead.com) 
 The hype created around the South African tour is amazing because the dates and venues have not yet been confirmed yet, which measures the PR difference of the alertness of South African media to market and advertise on international artists and the lack of Marketing and advertising that we have in South Africa towards our own local talent. Mtv base africa had a Nicki Minaj day where they played her music video's, Documentary and songs she has been featured on throughout her careerhttp://www.mtvbase.com/shows/top-10-nicki-minaj/#showSummary.South African record labels and PR managers are not keeping up with this trend.


(Nicki Minaj poses for the camera-source: hiphoplead.com) 
Nicki Minaj managed to break away from being a back drop member of a hip-hop group to being one of the most influential mogul in the Hip-Hop industry. But that did not happen over night. The South African music industry executives should reinvent themselves and think creatively starting with airplayhttp://www.mio.co.za/article/south-african-music-airplay-an-introspective-analysis-2008-05-14.  

3 comments:

  1. nicki minaji is one of a kind, one of the first female mc to reach double platinum, i would actually go and which her performances she is a blast and would actually get my moneys worth

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  2. I’m personally against this MC being labelled the queen of hip-hop, for me she’s a new comer. The Queen of of hip-hop is none other than LIL’ KIM aka Queen-B, Minaj knows it herself hence for no apparent reason she started verbally attacking Lil’ Kim even duplicated her style. Think she has just been a shadow of Drake that’s my perception of her in fact if were to see her convoy roam our streets show her the middle finger!!

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  3. Nicki Minaj is said to be the queen of hip hop because of the record sales she has managed to sell as a female rap star. her new album managed to sell 253.000 copies in its first week. most accomplished rappers can't push that much numbers anymore. Lil kim and Eve have never surpassed 100.000 copies. nuff said

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