Beyonce at the sports awards (http://www.citypress.co.za/Entertainment/News/Beyonce-Mbalula-backtracks-20120624)
There has been much debate about beyonce performing at the South African sports awards earlier this year. The American R&B singer and actress was said to be paid close to 11 million rand as a fee for performing at the annual ceremony at the South African sports awards in Johannesburg South Africa. much can not be said as the minister of sports and recreation has denied such a statement. The singer was rumoured to have been promised a significant amount of money to perform at the banquet. No one really knows about what the PR company in charge of the event sent to the media but the communication implications of this mix up has left the South African music (and PR) industry in negative light not only about the event but also about the communications and PR perspective in the country.
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| (Beyonce Knowles as she poses for an issue for cosmopolitan magazine image source: cosmopolitan.com) |
South African musicians and the industry http://www.kasitimes.co.za/tag/musicians/
Proper recording labels in South Africa lack effective PR and communication skills as many talented musicians in South Africa are not given the opportunity to perform at luxurious events like the sports awards. The main problem in this is the fact that they do not possess the proper coverage that they solely deserve as artists. The industry lacks creativity as bands like the parlotones are only likely to get booked at a few venues inside their own country. Its also saddening that they do not get recognised when it comes to performing at events like the SA sports awards ceremony. Having to even mention an international artist and paying over millions for one to perform at an event hosted by the government should spike a debate around the state of the music industry in South Africa. The music industry can not be held responsible but further improvement is needed to promote our local artists in South Africa to grow the PR and music industry that we have in our country. Unions should be formed to help establish talent and to also maintain and grow that talent.
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| (One of South Africa's most successful rock bands "the parlotones" image source: themuseinmusic.com) |
Its a bit harsh on SA artist because they only get paid like 15000, but its understandable because beyonce is a global sensation, you can't compete with that. If SA artist are globally known maybe they will get paid 11m for a show!!
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