In the age of highly packaged artists by recording labels the music industry has seen change over the decades. Artists like Michael Jackson, Sade, Whitney Houston and many more have in the past been expressing themselves in the most emotional way they could by making music that kept people talking and made politicians think about key matters that affect the world. Musicians in the past connected with their audience in a special way that broke down racial segregation, economic stereotypes and political incentives. The music was a key priority in the entertainment industry and was made in such a way that artists could get on stage and perform with props or highly flashing an expensive visual effects.
(image source:transparentproductions.org- the compact disc revolution) |
The 21st Century artist (http://blog.mi.edu/post/21st-Century-Changes-in-the-Music-Industry-What-they-mean-for-Independent-Artists.aspx)
The 21st Century artist is a concept which states the fundamental state of mind of a modern day musician. This concept describes how musicians have changed due to the interconnectedness of the world in relation to global telecommunications. This type of musician had to think about their ever increasing worldwide fan base. Musicians had to start expanding their music to cross over boundaries and to reach a specific goal. in the past music could only reach the world wide market through 2 mediums ( TV and radio) which made it difficult for people in unequal countries to access the music in time. But today music is everywhere you go thus making it a challenge to compete for the spot light.
(image source:guardian.co.uk- Elivis presley, one of the greatest rockstar of all time) |
Each and every musician wants time for themselves to break in the spotlight and begin their highlight reel of success but because its easy becoming a star these days in Hollywood recording labels are advertising their artists just so they can stay a step ahead of the rest. Gimmicks are made and music ends up not being of good quality. The new wave artists of this generation have no clear understanding of super stardom success and rely on PR to sell copies. This is a controversial conversation that is yet to be discussed further more...
They want fame and money thats all what they want
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