Biggest trends in music

The information highway and digital PR (http://www.time.com/time/arts/article/0,8599,1900054,00.html)

This term is highly controversial because in music the growth of the web (web 2.0) has resulted in a more accessible industry. The internet has made it possible for people to get exposure in the simplest and cheapest way possible. Youtube has made it possible for artists to showcase their talent globally without having to pay companies a fortune. Pr is being used to handle an artist’s image and brand today because today record labels are not seen as big liabilities to have in the music industry. Artists would rather get their music out by using internet infrastructure such as, facebook, I tunes, twitter and many more. Because of the internets structure, artists can become their own record labels and grow their fan base before they can actually settle down for an agreement.

(image source:funkifiedentertainment.wordpress.com- the i POD revolutionized music)

Music downloads age (http://www.time.com/time/arts/article/0,8599,1900054,00.html)

As the world becomes smaller it globalizes. More and more people find it easier to download their music then to actually purchase it. The I-tunes installation application has made music broader by making it a mechanism of free choice. This could also work as a disadvantage to artists who intend on selling millions of copies. Nowadays people are not constraint to buying a full album when they could download a song they like for absolutely next to nothing. Because CD sales are not dependable anymore, artists have to rely on music concerts and gigs to survive. The download trend in music has sparked another trend which sees artists travel around the world performing. Lets also not forget that the internet made it possible for that artist to reach his/hers maximum fan base potential, by performing into cyber space.

(image source: liljaxe.com- what new york might look like in the future of tv)

The future of TV (http://www.cnbc.com/id/47102632/)

The digital age started with the radio which was said to be theatre for the mind and crossed over to audiovisual communication in the form of television which would spark the telecommunications revolution forever. The concept of the future of TV solely means that in the next years to come every source of digital communication or internet structure is going to be converted in your TV. This might see the dawn of a new age in the music industry as Youtube has plans of unleashing 100 channels in the next 5 years (or even less). But this debate will widely be regarded as the biggest shift in the industry not only in music but also in PR.