Corporate identity: Uncle Russ makes his way to SA

Russell Simmons (http://www.biography.com/people/russell-simmons-307186)

Corporate identity is vital in hip-hop and in the music industry. Born in Queens New York USA, Russell Simmons has managed to be one of the biggest moguls in the entertainment industry. Starting in his early 20’s Russell made sure that he put his foot print on all the upcoming musicians of his time ranging from Run DMC, the Beastie boys and LL cool j. But that did not stop him from expanding his brand. Russell Simmons was a revolutionist who saw an opportunity in the violent type of music called hip-hop “at that time”. Wanting to establish his mark as a respectable brand in the industry he and his friend Rick Rubin founded Def Jam recordings which would be in the forefront of the urban culture cult of the 90’s.

(Russell Simmons wearing his clothing line -phat farm- image source: starscolor.com)

Russell Simmons as a force of success (http://www.inc.com/articles/201109/russell-simmons-interview.html)

As an entrepreneur in this age of music and entertainment, organisations have to consistently renew themselves as an attempt to stay relevant. Taking corporate identity to the next level Russell Simmons aka Uncle Rush has made sure to be a step ahead of his competition by building a communications firm and clothing label called Phat farm, investing in Reebok, Run athletic, magazine publications and many more. CI has played a very big part of his career because he created platforms of business which revolve around him making him a visionary, idealist, philanthropist and role model to the youth who grew up like him.

(Russell Simmons in central park meditating. image source:wellandgoodnyc.com)

 

Russell Simmons trip to SA (http://www.stopblooddiamonds.org/russell-simmons.asp)

Uncle Rush is engaging on an expedition in South Africa and Botswana that will see him strengthen the development of the diamond trade industry to help educate and equip African’s with skills to maintain growth in their economic situation. Simmons will also be giving aspiring entrepreneurs the opportunity of a lifetime at the small ceremony hosted by Destiny magazine where he will say a few words of inspiration to the fortunate few that make it to the gala event. This event will be taking place on September at the Sandton Hilton hotel and will also feature a performance by Tumi and the volume.