Congolese-born African model Joelle Kayembe has been appointed as being the face for Trace Tv, one of the biggest music channels in africa and Europe.http://www.wonted.co.za/index.php?option=com_content&view=article&id=2628:tshiamo&catid=925:tune-news&Itemid=38 states that the supermodel/philanthropist is not only aiming at fame but she is also involved in initiatives that will help uplift the youth by being the brand ambassador for Trace Tv.
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| (image souce: trace tv.com) |
Having an African face to represent a major music channel should pose as a symbol of growth and prosperity in the African content. This bold PR tactic will be a healthy way of breaking socio-economic and racial stereotypes said about black immigrant models in the world http://www.springerlink.com/content/gnvwg1x7l7w22285/. A resent conversation on http://answers.yahoo.com/question/index?qid=20090622200437AAdUwN1 proved that the perception of black models were said to be mixed race or light skinned. light skinned women are called "yellow bone's" in mostly hip hop and R&B song's. Trace Tv being a big music channel might bring an end to this shameful mind set that seems to be popular in the music (music video) industry.
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