Shout for a safer South Africa

The Shout team is back this year with a brand new campaign that aims to bring crime awareness at a bigger medium fusing South Africa’s diverse musicians and an iphone application that will change emergency services in S.A http://www.shoutsa.com/news/view/shout-launches-powerful-new-song-and-life-cha.54. This year’s new campaign comprises of a new song and new featured artists have been chosen to refresh the brand. Artists like Arno Carstens, Lira, the Drakensburg boy’s choir and legendary jazz sensation Hugh Masekela are one of the few to name.

Its amazing how South African musicians are beginning to make use of new media to enhance their PR capabilities.To show growth in the campaign, this year’s tactic is using an iphone application that will help people access distress calls, emergency services and phone numbers easier using a local area network . People will also have the advantage of reporting criminal activity around their areas at any time of the day. This will help combat crime in S.Ahttp://www.nationmaster.com/country/sf-south-africa/cri-crime. Musicians and founder’s of the campaign Danny k and Kabelo Mabalane are in partnership with the South African police services in an attempt to get citizens involved in the call for action. Some musicians in the country are supporting the campaign on hash tag #Shout2012; by doing this the impact of music towards social issues could be used in a positive way.